Speaking to Apple Music, he explained that the title Fuji goes deeper than the sound itself:“My album [title] started as an acronym. But I’m already making fuji sounds; since my first album Gold, I have a fuji-sounding song on every album. Even if I sing R&B, I sound fuji. So I might as well show the world this sound that I grew up on.”For Adekunle Gold, fuji is personal and cultural. It’s ingrained in me.”On Fuji, he leans fully into Yoruba oral music traditions — apala, fuji, tungba — while still creating space for storytelling.