Egypt is set to open Turathna 2025, an annual handicrafts and heritage exhibition, on 4 October at the Egypt International Exhibitions Center in New Cairo. Turathna, Egypt’s largest annual showcase of handicrafts and traditional industries, brings together artisans from across the country. The seventh edition will be a dedicated pavilion for artists from Halayeb and Shalateen, where dozens of young women will showcase handmade jewelry and crafts inspired by Egypt’s southern heritage. While revenue from previous years was not disclosed, the sixth edition of the Turathna exhibition in 2024 aimed to generate EGP 235 million (USD 4.9 million) in sales. The Turathna exhibition continues to be one of Egypt’s most prominent cultural and economic events, combining the preservation of traditional crafts with new opportunities for artisans across the country.