The Phoenix arena home to Mat Ishbia's basketball teams will promote United Wholesale Mortgage's broker search website for the foreseeable future. The Phoenix Suns, Phoenix Mercury and UWM Thursday announced a 10-year, $115 million naming rights partnership for the city's arena to be known as the Mortgage Matchup Center, after UWM's mortgagematchup.com site. Ishbia, president and CEO of UWM, purchased the NBA and WNBA teams in 2023, while mortgagematchup.com was launched in 2018 under its former name, findamortgagebroker.com. UWM didn't seek to name the Phoenix arena after itself because it's a business-to-business company, UWM Chief Marketing Officer Sarah DeCiantis told National Mortgage News. The naming deal promoting Mortgage Matchup comes two days after the second-largest wholesale lender, Rocket Pro, announced the brokernearme.com search portal .