Matchbox Twenty: How ‘3AM’ Became Their Breakout Hit

Few songs from the late '90s captured the mood of the time like Matchbox Twenty's song "3AM." That same year, the other members of Tabitha's Secret, Thomas, Yale, and Paul Doucette, formed Matchbox Twenty along with guitarist Kyle Cook. From Personal Song to Major HitThe song "3AM" was released to U.S. modern rock radio in October 1997 and quickly gained traction. In the late '90s, MTV was still a major force in helping bands break through, and "3AM" received heavy rotation. Even before Total Request Live hit its peak, the video helped keep Matchbox Twenty visible to a wide audience.