Rating: About this rating Mixture What's True Shein used a picture showing a man that closely resembled Mangione in an ad for a summer shirt in September 2025. What's Undetermined Neither Shein nor Mangione's legal team confirmed whether the photo Shein used was authentic or created or edited using artificial intelligence. The outlet captioned the alleged ad, "Shein's website appears to use Luigi Mangione's face to model a spring/summer shirt." The claim about Shein using Mangione's likeness in an ad also appeared on Facebook (archived), Instagram (archived), Reddit (archived), Bluesky (archived) and TikTok (archived). BBC Verify, the BBC's fact checking and verification service, found a 99% similarity between Shein's ad and court photos of Mangione using Amazon Rekognition, a paid service.