This should release you from the “pinch-zoom hell” you were trapped in when viewing our old site on your phone. We had about 60,000 site visitors a month, and launched a weekly email roundup of our best articles called YES! For those of you who somehow avoid the allure of our award-winning print magazine (you can subscribe here—hint, hint), the only face of YES! Fewer, clearer options: When we analyzed our old site, we found many redundant navigation options and calls to action that simply weren’t getting clicked. When we analyzed our old site, we found many redundant navigation options and calls to action that simply weren’t getting clicked.