Touting the “power” of tracking one’s cycle, its glammed–up, bicep-curling spokeswoman looked very familiar: Rosie the Riveter. Since her inception, Rosie has been employed as a salesperson, if you will, for the military industrial complex and any industry hoping to appeal to “modern” women. In our version, Rosie sheds the cracked mask of the limited femininity demanded by society for their own form of expression. The modern Rosie doesn’t need to be svelte, white, able-bodied, cisgender, or conventionally attractive to effect change—and they dare you to tell them otherwise. If you have your own version of Rosie, we hope you’ll hoist her high at the next march—or anywhere else.