Name-calling in politics grabs headlines, but voters don’t like it—and it could backfire in the 2022 midterm elections. As the 2022 midterms get closer, political attacks in campaign advertisements are on the rise. Political attacks are now a regular occurrence in an increasingly polarized political environment, encouraging voters to get mad and plan to vote ahead of Election Day in November. I study political marketing and, as a former campaign manager and political consultant, have seen politicians use uncivil strategies firsthand with the hopes of getting themselves elected. ShareBeth L. Fossen is an empirical modeler, and her primary research areas include advertising, online word-of-mouth, social media, and political marketing.