With 10 million skiers in the U.S. who are at risk of losing their snow to climate change, it's time to mobilize. Winter sports companies are now trying to mobilize those millions of skiers, snowboarders and other winter enthusiasts into a passionate political force for action on climate change by encouraging them to contact policymakers, vote for climate-friendly candidates and spread the word about climate change in their circles. Rocky Mountain resorts, such as Breckenridge and Taos, can expect their low-temperature days to decline by as much as one-third. ‘We Can Turn Our Passion Into Purpose’POW previously used a more traditional approach to raising awareness about climate change. Schendler, the Aspen executive, said the outdoor recreation industry is taking too long to engage customers on climate change.