ROLLE, SWITZERLAND — ADM is expanding its re:generations regenerative agriculture program to Hungary, one of Europe’s leading producers in high oleic sunflower seeds, providing financial and agronomic support to participating farmers in collaboration with Bayer. ADM said bringing the program, which is designed to create economic value for farmers taking steps to implement regenerative agriculture practices, to Hungary reflects a strategic decision as it seeks to meet growing customer demand for sunflower seeds. This expansion in Hungary marks the fifth country in Europe that ADM has rolled out its regenerative agriculture program to since 2023. In 2024, ADM said its global regenerative agriculture efforts focused on retaining participating farmers, expanding practice adoption and rolling out projects in additional geographies. A comprehensive view of the program is available in ADM’s third annual Regenerative Agriculture Report.