PepsiCo, Unilever, and partners launch STEP up for Agriculture to scale regenerative farming0 SHARESPosted: 19 September 2025 | Ian Westcott |PepsiCo and Unilever STEP up for Agriculture to support farmers, scale regenerative practices, and build resilient, sustainable food supply chains. Credit: PepsiCoPepsiCo, Unilever, and other major food and beverage companies have launched STEP up for Agriculture (STEP up for Ag), a first-of-its-kind collaboration designed to accelerate regenerative agriculture adoption. Why STEP up for Ag mattersThe initiative supports PepsiCo’s ambition to transition 10 million acres to regenerative agriculture by 2030. PepsiCo, Unilever, and others fund and collaborate with specific farmer support organisations to accelerate regenerative agriculture adoption. The news comes in the same week that McDonald’s announce a $200m commitment to regenerative agriculture and responsible beef sourcing.