Volkswagen Appoints CI&T as U.S. Digital Agency of Record

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Volkswagen has appointed CI&T, a global technology transformation services provider, as its Digital Agency of Record (DAOR) in the United States. Under the partnership, CI&T will oversee the automaker’s core digital marketing and ownership ecosystem — including strategy, design, and development for VW.com and the myVW app. The DAOR role goes beyond managing a website or app; it is a central pillar of Volkswagen’s customer experience strategy. The collaboration has already supported key U.S. launches, including the all-electric ID. CI&T’s GenAI-enabled processes and nearshore delivery model are designed to enable faster updates and launches — a critical advantage in a market where vehicle models, incentives, and features evolve rapidly.