“It’s not an easy moment, because every country has its own challenges right now — and security is one of the big ones,” Sierra said in a recent interview. However, she noted that a critical change in recent years is that the public is becoming more aware of the issues plaguing many countries. Companies need to realize that it’s not just about following the law — it’s about aligning actions with purpose and values. One misstep from one company can damage the entire business community’s reputation.”At Nexus Miami, Sierra will offer both caution and clarity — and help international investors and entrepreneurs understand the realities of doing business in the region, not just the risks. “Latin America is full of opportunity,” Sierra said.