Enterprise software provider Zendesk is ramping up operations in key Latin American markets to tap into the surging demand for AI solutions in contact centers. “We continue to grow strongly in Latin America, at around 38–40% year-on-year, mainly in Brazil, which accounts for 60% of the region,” Lugo said. Zendesk currently employs about 450 people across Latin America and is recruiting tech professionals and pre-sales executives. According to the company’s website, Brazil, Mexico, Chile, and Colombia are seeing significant uptake of AI tools to enhance customer experience. By mid-2013, Zendesk had over 800 clients in Brazil; today, it serves approximately 2,500 clients across the region.