Nearshore operators have been discussing how artificial intelligence could transform the industry for years. Jeff Pappas, senior managing director at Newmark, has spent over 25 years working with international BPO operators to find real estate suitable for their needs. Basic research through search engines produces blog posts and information showing artificial intelligence adoption rates as high as 50% among global industries. A report from Goldman Sachs at the conclusion of 2024 suggested that only about 6% of American businesses have implemented some form of artificial intelligence into their operations. Automated quality assurance programs are gaining popularity among BPO operators, who use the software to receive instant employee performance feedback.