According to research from Morgan Stanley, the iPhone 17 lineup is showing signs of stronger consumer interest than analysts first anticipated after nearly two weeks on the market (via MacRumors). Morgan Stanley’s team including analyst Erik Woodring reports that supply chain checks and extended shipping estimates on Apple’s online store suggest the iPhone 17, 17 Pro, and 17 Pro Max are seeing robust uptake. Alongside the production forecast, Morgan Stanley bumped up its price target for Apple stock to US $298. The firm expects strong iPhone sales to continue, especially with the possible release of Apple’s first foldable iPhone model in 2026. Nonetheless, early iPhone 17 series sales suggest Apple is entering this cycle with momentum.