Online retailers can use the Business AI digital assistant across apps like Facebook and Instagram as well as their own websites that are powered by Shopify, Meta said. The new company-focused artificial intelligence assistant represents another way Meta is trying to make a big business incorporating generative AI, which CEO Mark Zuckerberg has been investing billions of dollars into. “We are going beyond ads and beyond Meta to help businesses drive impact across their customer experiences and customer operations,” Meta’s head of business AI, Clara Shih, said during a press briefing. The Business AI digital assistant will also be available on WhatsApp and Messenger later this month in Mexico and the Philippines, with more markets coming down the line, Shih said. If companies use the Business AI digital assistant across Meta apps and their retail-oriented websites, Shih explained that the software should presumably provide better responses to users that correspond to their product-related inquiries.