As the world’s leading beauty company, L’Oréal places nature at the core of its sustainability strategy. Regenerative agriculture is pivotal for Climate and Nature ambitions. Jean-Pierre Coutauchaud, Corporate Raw Materials Category Director, notes, “Transitioning to regenerative agriculture means risks and investments. Regenerative agriculture is a critical solution to transform the way we produce food, feed and fiber, benefiting the climate, nature, and people. Over the next years, the OP2B coalition will focus on unlocking three strategic key levers to scale up regenerative agriculture: harmonizing measurement, fostering collaborations to support farmers’ transition, advocating for supportive policies to create an enabling environment.