Netflix has reportedly lost $5.1 billion in market value as users cancel subscriptions in protest of its “woke” content, which was criticised by Elon Musk. Social media campaigns like #CancelNetflix quickly gained traction, with Elon Musk stepping up boycott calls. U.S. politicians, like Rep. Marjorie Taylor Greene, have also criticised Netflix for pushing “gender ideology” in children’s shows. Netflix stock dropped 3% in Wednesday’s trading session, dropping to a two-week low of $1,163.21 a share. The fall came as the company faced growing cancellations as a result of reactions against its “woke” content, notably children’s shows that critics claim promote LGBTQ+ themes.