PREMIERE, meanwhile, was founded in 2017 by Dave Keener and has over 300 agents operating in 27 states. Cook believes the acquisition will provide his agents with tools to better serve and manage luxury listings. “Rhino has always been about deeply personal service, strong culture and luxury,” Cook said in a statement. “Ashby and the Rhino Triad team represent exactly the kind of culture, grit, and leadership PREMIERE was built to scale. They’ve built something special in Greensboro and now, with the resources, systems, and mentorship of PREMIERE, they’re positioned to multiply that impact,” Sierra Nicole Swartz, the executive director PREMIERE, said in a statement.