“It’s a massive investment in the broker community,” said Mat Ishbia, president and CEO of UWM, in an interview. The arena, home to the Suns and Mercury, hosts more than 100 sporting and entertainment events annually, catering to a wide range of audiences. Opened in 1992 and renovated in 2021, it has a capacity of 18,000 and welcomes over 2 million guests each year. Arizona is one of the strongest markets for mortgage brokers, Ishbia said. Since acquiring the teams, Ishbia has made games more accessible by offering over-the-air broadcasts for free and introducing a $2 value menu at events.