The leader of East Riding Council has welcomed the Government’s decision to invest in Withernsea. The town and surrounding villages will receive £20 million of investment from the Government’s newly announced Pride in Place Programme. The Government hopes the funding will help restore pride and community cohesion in overlooked areas. This investment will form the cornerstone of our coastal economic strategy which is currently under development. Mr Reed wrote the foreword to the Government’s report in which he states: “The impact of this decline in local pride has been corrosive.