Sainsbury’s is offering members of its Nectar loyalty scheme 25% off over 500 of its ‘Taste the Difference’ products. The promotion, which runs until 7th October, marks 25 years since Sainsbury’s launched the premium own-label range. Products included in the promotion include Taste the Difference Lasagne, Taste the Difference Pistachio & Choc Cookies and baked goods. Sainsbury’s revealed that in the 25 years since the launch of Taste the Difference, the most popular product overall has been its Vittoria Cherry Vine Tomatoes. Meanwhile, Taste the Difference Madagascan Vanilla Custard was the top dessert this year after seeing a 30% YoY uplift in sales.