In a bold move, Maxwell House has renamed itself "Maxwell Apartment" - the first name switch since it started in 1892. Their new $39.99 yearly coffee plan, called a "lease," looks to change how people get their daily coffee fix. The plan is pretty sweet - four huge 27.5-ounce coffee containers that could help buyers save up to $1,000 instead of buying daily coffee shop drinks. The brand got its start at Nashville's Maxwell House Hotel in 1892. Your coffee will still taste the same - the flavor, aroma, and ingredients aren't changing at all.