Apple is preparing to enter the home security camera market with a new lineup of products designed to compete directly with Amazon’s Ring and Google’s Nest, according to Bloomberg. “Apple’s entry into smart home security would be highly significant due to its loyal, affluent base and ecosystem strength,” she said. Among the 35% who pay for a security service, one in five (21%) are paying for self-monitoring of video devices. Smart video devices are now in 33% of households, a trend Kent said is being driven by affordability, wireless flexibility and growing safety concerns. Ecosystem advantagesKent, who pens Security Business's “The Smart Money”column, pointed to Apple’s reach and brand loyalty as differentiators.