It is the same great product, but some customers just have different service needs.”What’s in it for Integrators? Many residential integrators have seen themselves as adversaries to DIY offerings and SimpliSafe in particular over the years; however, Reissis sees this as an opportunity to create new relationships. “I don’t think there was a broken relationship with the industry or integrators; there really wasn’t a relationship at all,” he says. “If anything, the integrators and the industry have been asking themselves why they couldn’t provide SimpliSafe as a solution or as an option for customers. This is really just part of the longer story of us fulfilling the mission of making sure everybody has access to the best home security.”