When Arizona wants to change its campus recreation system, it's not a conversation with seven other vendors who might be interfacing with it. Arizona is launching with both Apple Wallet and Google Wallet available simultaneously, with plans to expand its footprint in both platforms to other untapped campus verticals. While approximately 150 universities nationwide have deployed mobile credentials over the past six to seven years, Arizona represents a distinct approach. "They're looking for people who can help and promote what they're trying to do. They're looking for partners to help with their vision."