3 residential security brand behind ADT and Ring. GTCR, a long-time security investor, said it will support continued product and service innovation and expansion. Demand tailwinds favor add-on servicesElizabeth Parks, president of Parks Associates, frames the acquisition as validation of growth runway in residential security. Security system ownership rose from 31% (2022) to 34% (2025), while device-only adoption doubled from 7% to 14%. “Increasingly, the security system itself is becoming the hub that connects and controls other devices and the attached services in the home,” Parks said.