After acquiring the Kiss music catalogue in 2024, Pophouse Entertainment has partnered with the band to bring its stories and larger-than-life personality into the world in ways that feel fresh, engaging and unexpected. Pophouse Entertainment invests in and develops some of the world’s most iconic music artists, with a clear vision to turn iconic music IP into global entertainment brands through experiences and powerful storytelling. As Pophouse builds its commercial and creative roadmap, it will focus on partnerships within Lifestyle, Play, Digital & Gaming and Experiences. Since the beginning of the Pophouse and Kiss partnership in 2024, several tentpole campaigns have been launched across different areas. In Lifestyle, Dsquared2’s spring/summer 2025 runway featured a Kiss-inspired fashion collection, reimagining the band’s iconic imagery.