Elves Behavin’ Badly’s licensing programme continues to grow at pace, with an expanding product range that goes beyond the core elf dolls. PMS International is bringing the mischievous world of Elves Behavin’ Badly (EBB) back to the spotlight at Brand Licensing Europe 2025 this October. Since its launch in 2017, Elves Behavin’ Badly has evolved into one of the most recognisable festive brands, enchanting more than 13m homes to date. By balancing digital innovation with real-world connection, EBB continues to craft memorable moments that go far beyond the toy aisle. As the elves prepare to take centre stage at BLE 2025, it’s clear that the magic and the mischief of Elves Behavin’ Badly is stronger than ever.