The 2025 Williams Lake Stampede was one of the most economically successful years to date for its Association, but the Stampede Board is calling for help. The Stampede Association’s Board Director, Court Smith, presented the findings at Tuesday, September 16’s Williams Lake City Council Meeting, which data was compiled using the Canadian Sports Alliance Software. “The analysis indicated that the direct economic impact to just the city of Williams Lake is in excess of $5 million,” says Smith. While not as big as the Williams Lake Stampede, the City of Cloverdale gives its rodeo committee $300,000 a year to produce the rodeo, as well as some staffing during the event. Mayor Surinderpal Rathor was all for the idea, saying he “understands the challenges” well, having spent time working as a volunteer with the Stampede Association, one year.