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Godzilla doesn’t really drink beer, but when he does, it’s PBR
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The Beat
This October, the Godzilla design will take over PBR cans and boxes, except for the 25-oz single-serve cans, which go even bigger with three additional Attack Peter‘s Kaiju designs.
Select Godzilla cans will also feature a limited-edition blue atomic breath effect, which will turn blue when perfectly chilled.
“For the Godzilla designs, Pabst tapped official Godzilla artist, Attack Peter, using his signature hard-carved linoleum block print technique.”Attack Peter (Peter Santa-Maria) is known for his work at Mondo, Marvel, and Sideshow, and is the in-house artist at Skybound.
“Bringing the legendary Godzilla character into PBR’s world is massive on its own, but teaming up with Attack Peter on the designs completely leveled this partnership up.
His style and process of hand-carving these illustrations continues to push the boundaries of what the PBR art series is all about,” said Rachel Keeton, Senior Brand Director – Pabst Blue Ribbon.