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SAG-AFTRA firmly states AI can’t replace human performers
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The Beat
SAG-AFTRA issued a statement following news at the Zurich Summit on September 27, 2025, stating that talent agents might represent Tilly Norwood.
This would be a typical story of a young actor or actress breaking into the industry if it weren’t for the fact that Tilly Norwood is not real.
Tilly Norwood is an AI-generated character made by Xicoia, a division of the London-based production company Particle 6 led by Eline Van der Velden.
This announcement prompted SAG-AFTRA to put out a statement condemning the “replacement of human performers by synthetics.”The complete statement reads:“SAG-AFTRA believes creativity is, and should remain, human-centered.
The union is opposed to the replacement of human performers by synthetics.