Oh, and before you try to outsmart them on it, they also announced that you'll no longer be able to use reward points for a Game Pass subscription. Microsoft, which announced record revenue for Xbox at the start of the year, calls this price increase a way of "evolving" Game Pass. Industry analysts have echoed the sentiment that Game Pass is indeed profitable. GameStop Is Still Selling Game Pass Subscriptions For $19.99After spending the day dunking on Microsoft for the Game Pass price hike (no, seriously, they did), GameStop got serious for a second and announced that they're still selling Game Pass subs in-store and online for the old price. In other Game Pass news, I recently wrote a list of great games that justify an Xbox Game Pass subscription, which now feels a little awkward.