Meanwhile, seven in 10 U.S. adults now say they have “not very much” confidence (36%) or “none at all” (34%). When Gallup began measuring trust in the news media in the 1970s, between 68% and 72% of Americans expressed confidence in reporting. However, by the next reading in 1997, public confidence had fallen to 53%. Media trust remained just above 50% until it dropped to 44% in 2004, and it has not risen to the majority level since. The latest 28% confidence reading, from a Sept. 2-16 poll, marks the first time the measure has fallen below 30%.