If Only Unveils a Playful Refresh for Snack Brand Date Better

['Jessica Deseo', 'Creative Director Of Print Magazine', 'Jessica Is Also A Packaging Designer', 'Associate Professor At Artcenter College Of Design. She Has Worked As A Professional Hands-On Designer For A Wide Array Of Notable Brands Since In', 'Jessica Decided To Combine Both Design', 'Business To Grow The Dieline. In', 'She Became A Faculty Member At Artcenter College Of Design Teaching Students Sustainable Packaging Design. Currently She Is The Co-Founder Of A Pr Marketing Agency Called Coolwish Where Her Objective Is To Work With Stellar Clients Who Want', 'To Get Themselves Out There.'] PRINT Magazine 2025-09-08 17:05:36

The Chicana-owned Bay Area agency If Only Creative has unveiled its latest work: a comprehensive brand refresh for Date Better, the indulgent Medjool date snack brand. Date Better grew from a humble start-up into a brand with larger ambitions. Getting to collaborate with another Chicana-owned business like Date Better feels like coming full circle. The result is a brand evolution that shifts Date Better from a functional snack to a full lifestyle moment—delicious, confident, and ready for national growth. Date Better’s brand refresh underscores the kind of evolution every brand needs when it’s ready to scale.