HONG KONG, Oct 2, 2025 - (ACN Newswire) - The Hong Kong Trade Development Council (HKTDC) is pleased to announce that Sophia Chong assumed the role of Executive Director on 1 October. Ms Chong states: "The global economy is ever-changing, and Hong Kong's role as a "superconnector" and "super value-adder" is more crucial than ever. The HKTDC has long stood shoulder to shoulder with Hong Kong businesses, helping enterprises seize opportunities amid global uncertainty. On the same day, Jenny Koo took over the office of Deputy Executive Director, overseeing international exhibitions and related services and digital business. Prior to her promotion, Ms Koo served as Assistant Executive Director, overseeing exhibitions and digital business initiatives, with a focus on promoting Hong Kong's external trade.