Whether red, or red, white and blue, everyone smokes—or used to. Cigarette brands are major sources of income regardless of economic paradigms, and the early Soviets, who where masters of branding the state, mastered state-of-the-art brand design. As explained in Soviet Commercial Design of the Twenties (Abbeville Press, 1989): “Soviet advertising spoke in the State’s name and pursued the State’s interests. … Everything that was becoming socially, politically and economically most important for this new country was immediately picked up in the advertising. The advertising of their products was handled by centralized organizations of each industrial sector rather than individual factories.