Hosts Doreeen Lorenzo and Michael Baker speak with Paul Propster, a strategic storyteller best known for his transformative work as Chief Story Architect at NASA’s Jet Propulsion Laboratory (JPL). He shares how narrative thinking, when done right, can turn complex ideas into powerful, human-centered stories that win support, inspire action, and drive change. Paul PropsterPaul Propster is a trailblazer in strategic storytelling, best known for his transformative work as Chief Story Architect at NASA’s Jet Propulsion Laboratory (JPL). During his decade-long tenure, Propster pioneered new approaches to applying narrative thinking to decode complex science, tell the human story of why it matters, and ultimately shape the future of space exploration. As we stare into the abyss of uncertainty, how do we find direction and guidance?