It’s almost like giffgaff have got a new home broadband service to promote, which of course they do (here). Ash Schofield, CEO of giffgaff, said: “Our research shows just how frustrating and disruptive unreliable broadband has become in people’s everyday lives. The launch of giffgaff’s full fibre broadband provides a flexible and reliable option with no fuss and no compromise. lost shopping orders), could just as easily be the fault of a remote internet website or service. As usual, opinion surveys like this should always be taken with a pinch of salt, especially given the relatively small sample size involved.