In Lagos, the flagship event at Ikosi-Ketu brought together staff of FBRA member companies, regulators, volunteers, waste collectors, street sweepers, and community advocates for an awareness walk and clean-up exercise. The popular BuyBack Initiative added excitement to the day as residents exchanged recyclable materials for food products from FBRA member companies, making waste recovery both rewarding and community-driven. “World Cleanup Day is a call to action, and FBRA is proud to lead the charge in building cleaner communities while advancing our mission of responsible waste recovery and the circular economy.”FBRA’s impact extended beyond Lagos. This year’s World Cleanup Day further strengthens the Alliance’s commitment to circular economy solutions in the food, beverage, and tobacco sector. The Food and Beverage Recycling Alliance is an industry-led Producer Responsibility Organisation (PRO) dedicated to the recovery and recycling of post-consumer packaging waste in Nigeria.