Two years after its introduction, Consumer Duty continues to reshape how firms engage with clients. In this instalment, Dynamic Planner’s Chris Jones explores the Consumer Understanding outcome—highlighting how technology, creative communication, and AI are helping advisers improve transparency, personalise interactions, and better support vulnerable clients. This time, Consumer Understanding. In its statement on its approach to artificial intelligence, the regulator says existing regulation, including Consumer Duty, mitigates many of the risks. If you wanted to read Chris’s first instalment of Consumer Duty two years on, then you can find this on our website: https://ifamagazine.com/price-and-value-two-years-on-from-consumer-duty-chris-jones-dynamic-planner/