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Apple Glasses now rumored to follow rare strategy for launch
['Ryan Christoffel', 'Marcus Mendes']
9to5Mac
Yesterday Bloomberg reported that Apple’s ‘Vision Air’ product is being paused so resources can be shifted to the high priority Apple Glasses product.
Also noteworthy from that report was a key detail on Apple’s planned launch strategy for the new glasses product.
It sounds like Apple Glasses could prove the next example of that seldom-deployed launch strategy.
Earlier this year, Gurman expected Apple Glasses to actually release in 2026.
Why do you think Apple might use a two-stage release strategy for Apple Glasses?