Domestic trade Structure, digitalize, modernize…omestic trade, a frequent subject of official reports and strategies, was the focus of direct and sometimes heated discussions during the study day at Maamora, near the city of Salé. Many small retailers, often economically fragile, are still hesitant to commit to a system that requires regularity and formalization. The Government and the unions are trying to encourage the more reserved by highlighting all the advantages: social security coverage, easier access to credit, simplified and more predictable taxation, and better access to purchasing centers. The national trade strategy, detailed by the Ministry, sets out four main areas of focus. The Moroccan Retail Tech Builder program has already supported 161 startups, and is targeting 300 new start-ups by 2027.