A poll of 2,000 adults who drink alcohol found 27 per cent of men who shun cocktails when out and about do so in case they get mocked. But despite many men feeling self-conscious drinking them, 56 per cent admit they like cocktails, with 50 per cent revealing they have or would try such a drink if it contained ale. “The research found many men find cocktails problematic, yet the vast majority of women enjoy cocktails – although very few currently drink cask. Greene King’s Jack Palmer added: “Cask ale is starting to become favourable among younger generations and wider demographics, however there is more to be done to really give cask ale the recognition it deserves and to show that it has something to offer all drinkers. “Whether in a pint, a half, or even included in a cocktail, cask ale deserves to be enjoyed by everyone.”