Users cannot disable this data collection if they choose to use Meta AI. The policy won’t apply in the United Kingdom, European Union, or South Korea while Meta addresses regulatory requirements in those regions. While companies have long tracked clicks and posts, mining AI conversations for marketing insights hasn’t happened at this scale before. AI conversations on WhatsApp could influence Instagram recommendations if those accounts share the same Accounts Center. The company also states that users can still adjust ad preferences through existing tools, although they cannot prevent their AI interactions from being analyzed.