College leaders often counter that higher education is significantly less expensive than the public believes it to be. Few students actually pay the sticker price—the full cost of tuition, which institutions must make public—thanks to federal, state and institutional grants and scholarships. Whitworth University, a private Christian institution in Spokane, Wash., is hoping to address that sticker shock with a new tuition model. These resets have had mixed success, according to James Dean Ward, vice president of research at Strada Education Foundation, who studies tuition resets. “It’s great to see someone finally say no to the silly game that is typical college tuition pricing,” the first note said.