Yorkshire folk are officially the most dour – but what gets the nation grinning? ‌In contrast, people in the West Midlands smile the most, averaging 17 smiles daily. North West residents smile 14 times a day, while Londoners average 16 smiles. Overall, Brits claim to smile 14 times a day, but those in the East Midlands are the most likely to report not smiling at all. While grinning at someone and giving a compliment were the top ways Brits try and get someone else to show off their smile.