Here’s Why 9K, 14K & 18K Jewellery Are Suddenly In DemandCurated By :Local18Last Updated: October 02, 2025, 16:43 ISTBuying 22-carat gold jewellery has become increasingly difficult. For many middle-class families, especially those preparing for festivals and weddings, buying 22-carat gold jewellery has become increasingly difficult. As a result, consumers are now shifting towards more affordable options — 14-carat and 18-carat jewellery, and even 9-carat pieces. The government’s move to allow hallmarking of 9- and 14-carat gold has boosted buyer confidence. Meanwhile, 18-carat gold jewellery is becoming popular in the designer segment, especially among couples shopping for weddings.