“Life,” Giorgio Armani once observed, “is a movie. Credited with considerable commercial nous, he didn’t object when a profitable industry sprang up in counterfeit Giorgio Armani products. Cerruti later denied any suggestion that he had “discovered” Armani; he said Armani had “discovered himself”. Who will carry Giorgio Armani's legacy forward? Where Hollywood led, suave businessmen followed, and Armani swiftly followed up with a line for working women.